http://HolographicTackle.com/ - These 3 ½" fishing lures come in a few different body types that resemble the most natural domestic bait sources in US waters like allewives (sawbellies), minnows, shad & herring. They are going to change the way predatorial fish see, react to & attack artificial baits. These lures feature a combination of an internal rattling system that resonates at an attractive pitch like a fish in distress, 360° - 3 D eyes - precise buoyancies for proper depth control and lifelike high definition holographic scale patterns. All of our lures have the logo along the top.